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Nick Raven's avatar

Ugh, what a debate, eh?

I use AI slightly day to day. I use it rarely to generate an asset I don't have for a graphic, I use Gemini when I'm researching a topic and need a chain of custody/line of reasoning as I dive down the rabbit hole, and I know people use it in other ways too.

But the problem is those who have leaned in entirely into generative AI for their site content (like that listicle you mentioned) or are producing AI flyers wholesale that use the exact same three fonts, the same three post-processing style filters, the same three brush stroke stylings and are generating menu items (FOR THEIR OWN FOOD) and cram a MILLION pieces of information into a shareable graphic with offset grids, misaligned assets and more. Nothing makes me pine more for the handmade amateur Canva shareables than one of these blisteringly high-gloss, dense AI-generated images.

And then these business have the gall to use AI to generate similarly busy, awful logos for their business, the most important visual asset you will ever own as a business that has to be replicable, scalable and reproducible in print (hopefully!) while claiming they don't have the money to hire anyone (as if they tried) to do up a logo for them.

There are local designers who would be HAPPY to freelance local work by the hour for relatively cheap compared to a creative house, agency or an actual employee, but local businesses are instead gulping the slop and playing victim when called out for it.

It's no wonder that AI data centers are falling under attack when data centers altogether haven't faced much scrutiny at all in the past 30 years of internet development.

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